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Draft BAI General and Children's Commercial Communications Codes: Consultation Document


Broadcasting Authority of Ireland

Subject Keywords: Governing standards, Practices, Broadcasting code, Broadcasters
Topic: Obesity
Type: Standard
Region: Republic of Ireland

The Broadcasting Authority of Ireland (BAI) is an independent statutory organisation responsible for a number of key areas of activity with regard to television and radio services in Ireland. The work of the BAI is guided by the Broadcasting Act 2009 (2009 Act) and by its Strategy Statement 2011-2013.

This document is about the approach to be taken to the regulation of commercial communications for products and services that are high in fat, salt and sugar (HFSS). The document has been informed by responses received to the BAI‟s stage one consultation on this matter, undertaken between August and October 2011. The document is also informed by the report of an Expert Working Group, the Broadcasting Act 2009 and by expert analysis of the submissions received to the 2011 consultation.

On foot of this initial consultation, the BAI has produced draft revised versions of the BAI Children‟s Commercial Communications Code (the Children‟s Code) and the BAI General Commercial Communication‟s Code (the General Code). Commercial communications‟ is a term used to describe types of commercial promotion. The term includes advertising, sponsorship and product placement. These draft revised Codes are included at Appendix 2 and 3.

The draft revised Codes are intended to regulate the promotion of HFSS foods to children and apply predominantly to children‟s commercial communications for HFSS food and drink i.e. commercial communications that promote products, services or activities that are deemed to be of particular interest to children and/or broadcast during and between children‟s programmes.



Rights: © Broadcasting Authority of Ireland
Suggested citation:

Broadcasting Authority of Ireland. (2012) Draft BAI General and Children's Commercial Communications Codes: Consultation Document [Online]. Available from: [Accessed: 16th November 2019].


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